Write a product description that sells without hype
Turns specifications and features into a description built around what the buyer gets, with a headline, short body, and bullet points. No empty superlatives.
Write a product description.
Product: {{product}}
Who buys it: {{customer}}
Where it will appear: {{channel:an online store product page}}
Brand voice: {{voice:clear, warm, and direct}}
Length: {{length:120 to 160 words, plus bullets}}
Structure:
1. Headline: what it is and the main reason someone wants it, in under 10 words.
2. Opening: one or two sentences about the buyer's situation or problem, in the words they would use.
3. Body: the two or three benefits that matter most to this customer. Tie each one to the feature that delivers it. For example: "The 20-hour battery gets you through a long-haul flight and back."
4. Bullets: 4 to 6 key specifications or included items, for people who scan.
5. A closing line that removes a doubt, such as the warranty, the return policy, or who it suits.
Rules:
- Use only the facts I give you. Do not invent specifications, materials, certifications, awards, reviews, or guarantees.
- Be specific instead of using superlatives. No "best-in-class", "revolutionary", "game-changing", "premium quality", or "elevate".
- Make no health, safety, or environmental claims unless I supplied them.
- Write the way someone knowledgeable would describe it to a friend.
Give me two versions with different opening angles, and say which kind of buyer each one suits.
Product details and specifications:
{{details}}Sofia Marchetti · Marketing