Turn one article into posts for every platform
Repurposes a blog post, talk, or newsletter into native posts for LinkedIn, X, Instagram, and email, each built around a different idea from the original.
Repurpose the piece below into social posts.
Platforms: {{platforms:LinkedIn, X, Instagram, email newsletter}}
Who I am trying to reach: {{audience}}
What I want readers to do: {{call_to_action:read the full piece}}
My voice: {{voice:knowledgeable and conversational}}
Step 1. Pull out the 4 or 5 strongest ideas in the piece: a surprising fact, a clear opinion, a useful how-to, a story, a mistake to avoid. List them.
Step 2. Write one post per platform, each built on a different idea so my feeds do not repeat themselves:
- LinkedIn: 120 to 200 words. A first line that makes someone stop scrolling, short paragraphs, one takeaway, a question at the end if it fits.
- X: one post under 280 characters, plus an optional thread of 4 to 6 posts where each one makes sense alone.
- Instagram: a caption of 60 to 120 words, text for a 5-slide carousel with one idea per slide, and 5 relevant hashtags.
- Email newsletter: a subject line under 50 characters, a preview line, and a 100-word teaser that makes the reader want the rest.
Rules:
- Write each post for its platform. Do not paste one text into four formats.
- Every fact and number must come from the piece. Do not add statistics or claims.
- No clickbait the piece cannot back up. No "Here's the thing", no "Let that sink in", no hashtags on LinkedIn or X unless I ask for them.
- One call to action per post at most.
The piece:
{{content}}Maya Fernandes · Marketing