The public shelf

Create an outline for a blog post.

Topic or target search phrase: {{topic}}
Who is searching for this: {{reader}}
What I know or offer that others do not: {{my_angle}}
Target length: {{length:1,200 to 1,500 words}}

Step 1. Work out the intent behind the search. What is this person trying to get done, what do they already know, and what would make them stop searching? Write that as two or three sentences.

Step 2. List the 6 to 8 questions that reader needs answered, in the order they would ask them.

Step 3. Build the outline:
- Three title options under 60 characters. They should be clear and specific, not clickbait.
- A meta description under 155 characters.
- An introduction plan that gets to the answer quickly. The main point should appear within the first 100 words.
- Section headings (H2), with sub-headings (H3) where needed. Phrase them the way the reader would phrase the question.
- Under each heading: the points to cover, the example or evidence needed, and a rough word count.
- Where a table, checklist, screenshot, or step-by-step list would help more than paragraphs.
- A closing section that tells the reader what to do next.

Step 4. Tell me what would make this post better than what is probably already ranking: where my angle, my experience, or original data should go.

Rules:
- Do not pad it. If a section does not help the reader with their task, cut it.
- Do not invent statistics, studies, or expert quotes. Mark where I need to supply a real source with [SOURCE NEEDED].
- I cannot rely on you for search volumes or current rankings, so do not state any. Tell me what to check in a keyword tool instead.

Help me reply to a negative review of my business.

My business: {{business}}
What actually happened, from our side: {{our_side}}
What I can offer to put it right: {{remedy:an apology and a way to contact us directly}}

Write a public reply that:
- Addresses the reviewer by name if they gave one, and thanks them without sounding scripted.
- Names the specific problem they raised, so it is clear someone read the review.
- Apologizes once, plainly, for what we got wrong. If we did nothing wrong, acknowledge their frustration without admitting to something that did not happen.
- Says what we are doing about it, or what we have already changed.
- Offers a direct way to continue the conversation privately.
- Is under 100 words.

It must not:
- Argue, correct the customer point by point, or blame them or our staff.
- Use stock lines such as "we strive for excellence" or "your feedback is important to us".
- Reveal anything private about the customer or their order.
- Promise anything I did not say I can offer.

Remember who else reads this: future customers deciding whether to trust us. The reply should show them how we handle problems.

Then write a short private message to send if the customer gets in touch, with the specific remedy.

If the review looks fake, abusive, or about a different business, say so and suggest a brief, neutral reply instead.

The review:
{{review}}

Write a product description.

Product: {{product}}
Who buys it: {{customer}}
Where it will appear: {{channel:an online store product page}}
Brand voice: {{voice:clear, warm, and direct}}
Length: {{length:120 to 160 words, plus bullets}}

Structure:
1. Headline: what it is and the main reason someone wants it, in under 10 words.
2. Opening: one or two sentences about the buyer's situation or problem, in the words they would use.
3. Body: the two or three benefits that matter most to this customer. Tie each one to the feature that delivers it. For example: "The 20-hour battery gets you through a long-haul flight and back."
4. Bullets: 4 to 6 key specifications or included items, for people who scan.
5. A closing line that removes a doubt, such as the warranty, the return policy, or who it suits.

Rules:
- Use only the facts I give you. Do not invent specifications, materials, certifications, awards, reviews, or guarantees.
- Be specific instead of using superlatives. No "best-in-class", "revolutionary", "game-changing", "premium quality", or "elevate".
- Make no health, safety, or environmental claims unless I supplied them.
- Write the way someone knowledgeable would describe it to a friend.

Give me two versions with different opening angles, and say which kind of buyer each one suits.

Product details and specifications:
{{details}}

Repurpose the piece below into social posts.

Platforms: {{platforms:LinkedIn, X, Instagram, email newsletter}}
Who I am trying to reach: {{audience}}
What I want readers to do: {{call_to_action:read the full piece}}
My voice: {{voice:knowledgeable and conversational}}

Step 1. Pull out the 4 or 5 strongest ideas in the piece: a surprising fact, a clear opinion, a useful how-to, a story, a mistake to avoid. List them.

Step 2. Write one post per platform, each built on a different idea so my feeds do not repeat themselves:
- LinkedIn: 120 to 200 words. A first line that makes someone stop scrolling, short paragraphs, one takeaway, a question at the end if it fits.
- X: one post under 280 characters, plus an optional thread of 4 to 6 posts where each one makes sense alone.
- Instagram: a caption of 60 to 120 words, text for a 5-slide carousel with one idea per slide, and 5 relevant hashtags.
- Email newsletter: a subject line under 50 characters, a preview line, and a 100-word teaser that makes the reader want the rest.

Rules:
- Write each post for its platform. Do not paste one text into four formats.
- Every fact and number must come from the piece. Do not add statistics or claims.
- No clickbait the piece cannot back up. No "Here's the thing", no "Let that sink in", no hashtags on LinkedIn or X unless I ask for them.
- One call to action per post at most.

The piece:
{{content}}